Advertising missionaries

Overview

In Papua New Guinea where over three quarters of the population cannot be reached by the regular advertising media, the market is being developed by other means. A theater group travels the remote Highlands regions performing skits advertising products such as soft drinks, toothpaste and laundry soap. The "walkabout marketing" group is also engaged by the government to bring social service messages such as the dangers of alcoholism. There is occasional danger when the four actors run into unexpected local conflicts. The approach is modified in Yaluba Valley when the village council objects to the family planning script

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