Year
2003
Distributor
Films for the Humanities & Sciences
Country
US
Video Standard
NTSC
OCLC
57077722
Language
ENG
Case studies on using the Internet to capture and exploit new markets

Looks at three case studies of e-commerce in business: Ford with their online marketing; Coronet (corporate uniform manufacturer) with their online ordering system and Mp3.com.au with their online delivery of music. Explains key terms and concepts like web shopfronts, VPNs, B to B communication, website maintenance and managing growth. Suggested audience: senior secondary
No price data yet. Sales and user reports will appear here.