Inside story : E-commerce in business

Films for the Humanities & Sciences · 2003

Year

2003

Distributor

Films for the Humanities & Sciences

Country

Video Standard

NTSC

OCLC

57077722

Language

ENG

Notes

Case studies on using the Internet to capture and exploit new markets

Subjects

Electronic commerce Case studiesInternet Economic aspectsInternet marketingCommerce électronique Études de casInternet Aspect économiqueMarketing sur Internet

Credits

Films for the Humanities & Sciences (Firm)

Back Cover

Spine

Insert

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Master Release

Inside story. E-commerce in business

Looks at three case studies of e-commerce in business: Ford with their online marketing; Coronet (corporate uniform manufacturer) with their online ordering system and Mp3.com.au with their online delivery of music. Explains key terms and concepts like web shopfronts, VPNs, B to B communication, website maintenance and managing growth. Suggested audience: senior secondary

ActionBusiness enterprises Computer networksBusiness enterprises Computer networks Juvenile filmsChildren